InstructorAlice Hamilton
TypeOnsite Course
DateJan 1, 2018
Time9am-5pm (1 day)
PlaceSydney, Melbourne, Brisbane
Seat0/0
Price Call for a quote
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SEO charts on computers

Course description

This SEO advanced course is designed for those who already have a solid understanding of core SEO concepts.  It leads directly on from the SEO Introduction course and aims to further develop your SEO skill-set.

Discover how the technologies used to build your site impact directly on its success. Examine ways of improving your existing site setup. Look at link building strategies and learn how to interpret and use analytics data to fine-tune your campaign.

Outcomes

At the end of this 1 day advanced SEO course, students will have a clearer understanding of advanced SEO techniques that can be implemented to further improve the visibility of their websites to search engines.

Prerequisites

Participants should have a completed the SEO Introduction course or have equivalent knowledge.

Section 1Website Design and SEO Considerations
Lecture 1Use graphics effectively
Lecture 2Identify issues with graphic heavy pages
Lecture 3Examine your page for SEO friendly layouts
Lecture 4Identify search friendly site navigation
Lecture 5Identify issues that can be caused byJ avaScript
Section 2Website Achitecture and Implications
Lecture 6Writing search friendly file names
Lecture 7Search friendly URLs and permalinks
Lecture 8Choosing search friendly domain names for your market
Lecture 9Rank management for moved, renamed and deleted pages
Lecture 10Site migration - best practices to maintain optimisation efforts
Lecture 11Theming/siloing & cornerstone pages
Section 3Excluding Content from Search Indexes
Lecture 12Explore the what and why of content exclusion from search results
Lecture 13Methods for excluding content from search engines
Lecture 14Examine your site for exclusion files and tags
Lecture 15Creating and testing exclusion (robots) files
Section 4Sitemaps for improved page indexing
Lecture 16About sitemaps
Lecture 17Examine the difference between HTML and XML sitemaps
Lecture 18Examine your site for sitemaps
Lecture 19Use tools to create an XML sitemap for your website
Lecture 20Submit an XML sitemap to Google
Section 5Link Popularity and Link Building Strategies
Lecture 21About link popularity and Google
Lecture 22Checking your site for inbound links
Lecture 23Link building techniques in 2018
Lecture 24Link building techniques to avoid
Section 6Measuring SEO success with Google Analytics
Lecture 25Identify key metrics for measuring SEO success
Lecture 26Create a Google Analytics account and register your site
Lecture 27Explore site visitor info e.g demographics, location and behaviours
Lecture 28Explore how your site visitors arrive at your site e.g. social, search etc
Lecture 29Explore site visitor behaviour e.g top landing and exit pages etc.
Lecture 30Explore site conversions e.g Goals and purchase behaviour
Section 7Google Search Console
Lecture 31Review how your site appears in Google search results
Lecture 32Review Google issued security warnings
Lecture 33Review indexing issues as identified by Google
Lecture 34Use Google Page Speed Insights
Lecture 35Integrating Google Analytics and Search Console
Section 8Website speed and SEO
Lecture 36Website speed and SEO implications
Lecture 37Use tools to analyse your websites speed
Lecture 38Explore methods for improving the loading time of your website
Lecture 39Choosing web hosting for improved loading times
Section 9Blog optimisation
Lecture 40About blogging and benefits for SEO
Lecture 41Optimising blog layout and navigation
Lecture 42Optimising blog posts and content
Lecture 43WordPress optimisation plugins and considerations
Lecture 44Engage with your site visitors and encourage community with commenting
Section 10Mobile optimisation
Lecture 45Discover why mobile optimised sites are important to Google
Lecture 46Google mobile ranking considerations
Lecture 47Responsive layouts for all site vistitors
Lecture 48Identify mobile design considerations
Lecture 49Use tools to identify usability issues on your site